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Content

We simplify every service into three, easy to follow steps.

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Step 1

Understand Your Audiences &
Set Goals

  • Identify Audience Needs: Research to understand your target audience's preferences, pain points, and what content they engage with. Use tools like Google Analytics to gather insights.
     

  • Competitor Analysis: Look at what content your competitors are creating and identify gaps you can fill. Tools like SEMrush's Keyword Gap tool can highlight opportunities​​.
     

  • Content Objectives: Define clear goals for your content, whether it's driving traffic, generating leads, or boosting brand awareness.

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Step 2

Plan & Create
Your Content

  • Content Research and Planning: Develop a 6-12 month content strategy aligned with customer journey insights, competitor gap analysis, and potential for link attraction.
     

  • Workshop Facilitation: Conduct workshops to brainstorm and conceptualise content ideas, ensuring alignment with SEO and broader marketing goals.

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Step 3

 Distribute &
Optimise Content

  • Content Distribution: Leverage owned, earned, and paid media channels to share your content. Optimise for organic search and consider email marketing and social media to ensure your content reaches its intended audience​​.
     

  • Analyse and Refresh Content: Regularly review content performance to see what's working and what isn't. Refresh older content to improve its relevance and performance​

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