Email Marketing

Collect Emails Effectively: Utilise sign-up forms on your website, social media, and within your email signature to gather subscribers. Ensure the sign-up process is straightforward and communicates the value exchange clearly to your audience​​​​.
 

Segmentation for Personalised Communication: Categorise your audience into different segments based on their behaviour, preferences, or transaction history to deliver more personalised and relevant content. Utilising AI can aid in identifying nuanced segments, allowing for dynamic content customisation​​.

Decide on Email Types: Start with essential emails like welcome messages, transactional emails, and re-engagement sequences. As your strategy matures, consider adding newsletters, promotional emails, and content relevant to your audience's interests and needs​​.
 

Email Design Matters: Whether opting for plain text or HTML emails, ensure your design is consistent with your brand and responsive across devices. Use clear headers, compelling CTAs, and test different design elements to find what best resonates with your audience​​​​.

Test and Schedule: Experiment with email send times using predictive AI to optimise for when your audience is most likely to engage. Begin with a schedule that maintains consistent touchpoints without overwhelming your subscribers​​​​.
 

Track Performance and Iterate: Utilise your email marketing platform analytics to track open rates, click-through rates, and other relevant metrics. Use insights from this data to refine your subject lines, content, and overall strategy for improved performance​​​​.