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Paid Search

We simplify every service into three, easy to follow steps.

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Step 1

Comprehensive Audit & Planning

  • Strategic Workshop: Align goals and digital strategy
     

  • Competitor Analysis: Identify market positioning
     

  • Audience Segmentation: Define target demographics
     

  • Keyword Research: Optimise for search visibility
     

  • Campaign Structuring: Organise for impact and implement effective landing page mapping.
     

  • Forecasting: Project outcomes and ROI
     

  • Strategy Presentation: Outline the digital roadmap for approval

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Step 2

Implementation

  • Ad Copy: Define headlines, descriptions, and calls-to-action (CTAs) that will resonate with our audience. Include ad extensions (sitelinks, callouts, structured snippets) to increase conversion.
     

  • Budget Management: Adjust spending for efficiency
     

  • Optimise Shopping feed: Ensure product titles, descriptions, and images optimised for search. 
     

  • Bid Strategy: Refine bids for optimal ad placement
     

  • Keyword Expansion: Broaden reach with additional keywords
     

  • Creative Testing: Experiment with ad elements for engagement

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Step 3

Measure & Optimise

  • Negative Keywords: Remove irrelevant or low-performing keywords to avoid wasted spend and improve ROI.
     

  • Review and optImise: Conduct keyword performance analysis, bid adjustments, ad copy testing, and audience refinement.
     

  • Remarketing Initiatives: Target previous visitors for conversion
     

  • Reporting: Deliver insights on campaign performance

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