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Programmatic
(DOOH, BVOD, Native, Display)

We simplify every service into three, easy to follow steps.

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Step 1

Audience Insights & Strategy

  • Define Clear Objectives: Determine what you want to achieve - brand awareness, driving in-store traffic, or online sales.
     

  • Understand Your Audience: Conduct research to understand demographics & behaviours.
     

  • Select the Right Platforms:Ensure these platforms have access to the inventory and targeting capabilities you need.
     

  • Set a Budget and Bidding Strategy: Determine your budget for programmatic campaigns and choose an appropriate bidding strategy.

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Step 2

Implementation

  • Ad and Campaign Structuring: Organise for impact
     

  • Budget Setup: Reallocate budget across platforms, campaigns, and ad sets to maximise ROI.
     

  • Ad Content: Implement ad creative and copy that clearly conveys the message and call-to-action (CTA).
     

  • A/B Testing: Test various elements like headlines, images, videos, CTAs, and audience segments to identify what works best.

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Step 3

Measure & Optimise

  • Review Performance Reports: Regularly track the performance using the analytics tools.
     

  • Optimisation Campaigns: Use the insights to make data-driven adjustments. This might involve tweaking ad content, adjusting targeting parameters, reallocating budget, or pausing underperforming ads.

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