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SEO

We simplify every service into three, easy to follow steps.

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Step 1

Comprehensive Audit & Planning

  • Audit and Optimisation: Conduct a thorough SEO audit focusing on structural optimisation, content analysis, and identifying high-impact keywords for optimisation.
     

  • Phrase Potential Analysis: Use proprietary tools to analyse current keyword rankings, estimating traffic gains from improved positions to prioritise optimization efforts.

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Step 2

Content Strategy Development

  • Content Research and Planning: Develop a 6-12 month content strategy aligned with customer journey insights, competitor gap analysis, and potential for link attraction.
     

  • Workshop Facilitation: Conduct workshops to brainstorm and conceptualise content ideas, ensuring alignment with SEO and broader marketing goals.

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Step 3

Execution & Link Building

  • Content Production: Leverage in-house SEO expertise and a network of journalists for diverse content creation, from articles to custom illustrations.
     

  • Link Building Strategy: Implement various link acquisition tactics, including brand mentions, relationship links, and link reclamation, supported by creative content to attract backlinks and enhance SEO performance.

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