Marketing & Media Advisory
We simplify every service into three, easy to follow steps.
Step 1:
Initial Assessment and Market Research
Concept Evaluation:
Assess the founder's idea or concept to understand its uniqueness, feasibility, and potential market fit. Identify strengths, weaknesses, opportunities, and threats (SWOT analysis).
Market Research:
Conduct comprehensive market research to understand the target market, including customer demographics, behaviour, needs, and preferences. Analyse market trends, competitors, and potential barriers to entry.
Value Proposition Development:
Define the unique value proposition (UVP) of the product or service. Clearly articulate what sets it apart from competitors and why it would be valuable to the target audience.
Step 2:
Strategy Development and Planning
Brand Development:
Work with the founder to develop a strong brand identity, including brand messaging, positioning, and visual elements. Ensure that the brand resonates with the target audience and reflects the core values of the product or service.
Marketing Strategy:
Create a comprehensive marketing strategy that includes digital marketing, content marketing, social media, SEO, and paid advertising. Identify key channels and tactics to reach the target audience effectively
Go-to-Market Plan:
Develop a detailed go-to-market (GTM) plan outlining the steps needed to launch the product or service. Include timelines, budget allocations, key milestones, and KPIs to track progress and success.
Step 3:
Execution & Continuous Improvement
Launch Execution:
Implement the go-to-market plan, coordinating all aspects of the launch including marketing campaigns, PR, events, and partnerships. Ensure all elements align with the overall strategy and brand.
Performance Monitoring:
Continuously monitor the performance of marketing activities through analytics and KPIs. Track metrics such as website traffic, conversion rates, customer engagement, and ROI.
Optimisation and Scaling:
Based on performance data, make necessary adjustments to optimise marketing efforts. Identify successful tactics and strategies, scale them, and iterate on areas that need improvement. Provide ongoing advisory support to ensure the product or service continues to grow and adapt to market changes.